Passenger numbers on North Lincolnshire’s enhanced rural bus network have increased by more than 40 per cent in the latest month, with thousands of journeys now completed since the services launched earlier this year.
Funded by North Lincolnshire Council, the enhanced network combines smart demand-responsive technology, flexible booking through an app and an in-house customer call centre to make it easier for residents to travel.
The service has now carried 3,728 passengers, helping connect villages and market towns with work, education, healthcare, shopping and leisure opportunities.
After 1,440 journeys were made in May, passenger numbers rose to 2,048 in June – an increase of more than 40 per cent as more residents discovered the improved routes and services.
Cllr Rob Waltham, leader, North Lincolnshire Council, said: “Good bus services are a lifeline for rural communities, and it’s encouraging to see more people choosing to use these services each month.
“For many residents, they’re about far more than getting from A to B. They help older people remain independent, get to medical appointments and do their shopping, while giving younger people the freedom to meet friends, access education and discover leisure opportunities across North Lincolnshire.”
The investment has funded a range of improvements to bus services across North Lincolnshire, strengthening connections between villages, market towns and key destinations across the area.
Cllr Julie Reed, cabinet member for children, families and young people, said: “We’re continuing to invest in making the service even better. Alongside a new fleet of buses, we’re using smart technology to make journeys easier to plan and book, while our in-house customer team is on hand to help anyone who prefers to speak to someone.
“Whether you book through the app or over the phone, we want the service to be as simple and accessible as possible.
“We’ll continue listening to residents, using feedback to shape the service as more people get on board – the more people who use this, the better it will get.”
